Imagine how many websites and blogs are out there. What are the odds that a user will just suddenly land in your website and find some time to browse everything that’s written in it?
How do you make your website popular and create traffic for your site? Some say you have to make your site visually pleasing. Others say that the content is more important. I believe that these two factors are essential, but what’s the point of all of this if no one is visiting your site? That’s where SEO kicks in.
As defined by Wikipedia, SEO or Search Engine Optimization is the process of improving the visibility of a website or a webpage in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.
What we all want to achieve is to make our website rank in the first or second page of the major search engines like Google, Bing, and Yahoo!. Let’s face it – how many of us actually make the effort to browse the search results all the way to the last page? Personally, I normally browse up to the 3rd page, and after that, I start typing in a new keyword if I was not able to find what I’m looking for. Thus, the higher the rank of our website in the SERP (Search Engine Results Page), the higher the chance a user will visit our site.
What are the strategies that we need to do in order for us to achieve that? That’s what we’re going to discuss in my future blog entries so make sure to watch for it.
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